Illustration
Creative direction | Catalogue design
Chisholm Hunter’s Graphic Designer
Chisholm Hunter’s 2019 Winter catalogue was the first catalogue produced for the company since 2015. Being inspired by international luxury jewellers, the catalogue was designed in a stripped-back approach that heralded the beauty of the diamonds and jewellery. The white space of the page helped to frame the pieces and let them shine on the page. Like many of the design projects I work on, it started with pencil and paper to work out the layout. It was also at this conceptual stage that I worked with the photographer to discuss approaches to photography and the process to achieve the aesthetic.
Chisholm Hunter is a family-owned luxury jewellers based in Scotland. With a growing business of over 25 stores, I developed seasonal print and digital campaigns. Further to leading the company's creative direction, I provided marketing strategy and structure to the department.
Photographer: Andrew Fuller Photography
Poster design | Illustration | Album design
Working with Raintown was a fun project which leaned on my illustration skills. Paul and Claire were looking for an eye-catching graphic poster to make passers-by stop in their tracks. The music band wanted to attract more than their usual country-pop crowd and tap into other music audiences. Using saturated colours and flat illustration, I produced this poster.
The feedback from fans were so positive that Raintown wanted to adapt the illustration for their 2018 single, Run With The Night.
Branding | Album design
Design Retainer
Raintown's front couple, Paul and Claire, came to me for the album work of their single If This Was A Love Song with the aims to bring a contemporary country vibe to their music. They wanted a modern, edged yet rustic sensibility to represent the first single from their second album. This was a project that lead to the re-brand of the Raintown brand (seen in the first image).
Over the last six years I have worked with Raintown, a country music duo, on their brand development and album work: from their first album, Hope in Troubled Times to their recent re-brand (first image below). This project was a collaborative partnership with Raintown for a more contemporary-modern look to their name whilst reflecting on their first album.
Creative direction | Marketing | In-store and digital design
Chisholm Hunter’s Graphic Designer
Departing for the floral theme of 2019, I drew on my childhood memories of distributing valentines and sweets to my pals as kid in America for the 2020 Valentine’s Day campaign. This is my favourite campaign I did for Chisholm Hunter because it is so nostalgic for me and lighthearted in what was to become a year that would test the very best of humanity.
For the campaign, I produced gifs, printed graphics and supported the development of a website landing page for Valentine’s Day customers.
Chisholm Hunter is a family-owned luxury jewellers based in Scotland. With a growing business of over 24 stores, I developed full seasonal print and digital campaigns. Further to leading the company's creative direction, I provided marketing strategy and structure to the department.
Photographer: Andrew Fuller Photography
Creative direction | Marketing | In-store and digital design
Chisholm Hunter’s Graphic Designer
2019 was start of a new approach to the creative direction of campaigns. The themes of campaigns became more intentional and the art direction followed a floral and foliage theme throughout the year.
It began with the Valentines Day campaign. Still with a traditional undertone of red roses, I proposed an art direction emanated love and passion. This was demonstrated in strong lighting and cropping of the images.
With Spring came the pastel colours of new life and the use of daisies and delicate ‘fluffy’ flowers. For the Spring and Mother’s day campaign, I delivered creative direction and marketing strategy: "For The Unconditional Love.” The campaign was about a mother’s love and commemorating her unconditional love with a gift from Chisholm Hunter.
Delivering the Summer campaign for Chisholm Hunter was a fun experience. Moving to a more graphic interpretation for the creative direction of the campaign, I was Inspired by the tropical and colourful trends of the Summer. I used strong line elements and colour to promote Chisholm Hunter’s hero pieces. Using “Every Summer has a story” as foundation, the campaign was to personify the fun and joy of love. This campaign was multi-channel seen online and in-store. It was also with this campaign the business re-launch their website with a new look in which I supported the E-commerce manager.
The Autumn campaign, albeit a shorter campaign, followed the floral annual theme but with deeper and subdued colours.
Chisholm Hunter is a family-owned luxury jewellers based in Scotland. With a growing business of over 24 stores, I developed seasonal print and digital campaigns. Further to leading the company's creative direction, I provided marketing strategy and structure to the department.
Photographer: Andrew Fuller Photography
Collateral design
Chisholm Hunter’s Graphic Designer
Aside from delivering large-scale design campaigns for Chisholm Hunter, I designed and produced various collateral projects the business. These ranged from promotional marketing material, print ads, micro campaigns to internal collateral. Here are but a few of the projects I delivered.
Photographer: Andrew Fuller Photography
Illustration | Digital design
Emulating cut-out shapes, this was an illustration and digital project for a charity group in Edinburgh. My inspiration came from the collage work of Henri Matisse and articulates the concept of when we breakdown humans down to simple shapes we are all the same. The seeming “noisy” rough texture of the graphic relates to the tumultuous journey these refugees undertake for a better life.
Brand identity and guidelines
When creating brand identities I usually start with a chat over some tea (I drink a lot of tea!) and just want to get to know you and your business. For this client it started with a wee chat and grew into a conversation about the great brunch menus in dive diners around Omaha. Using inspiration from these diners, this identity system was born, including a basic collateral package.
Brand identity | Brand guidelines
This brand identity was created for a local tiling company seeking a system that was simple and clean
Design | Marketing
ACCESS’s Marketing and Design Associate
I designed and managed all marketing and advertising materials for the business which included establishing of the brand style guidelines and social media managment.
ACCESS is a young and innovative commercial real estate company based in Omaha, USA. It provides multi-unit store development, brokerage, and property management services. The projects here were created to visually represent this company's vitality and modernity.
Here are a few illustration projects I have worked on over the last few years.
